Rihanna held her official launch party for Fenty Hair at Nya Studios on Monday (June 10), in Los Angeles. Not only was Rih there to encourage men and women to take better care of their hair through her products, but she also showed off her own natural curly crown.
The billionaire boss babe sported golden coils, with a rosy makeup look — of course, courtesy of Fenty Beauty. She also donned a red leather ensemble consisting of a long skirt, oversized, off-the-shoulder jacket, red spaghetti-strapped top, red pumps and gleaming ruby accessories to complement her décolletage.
Inside of the immersive event — decorated with floral arrangements of the same color as her products — the Bajan beauty flicked it up with her hair line, hair models, stylists and more. In one photo, the award-winning icon could be seen peeking through an abstract hair braiding on one of the models, as in another she poses in front of larger-than-life replicas of her products. However, a true stand-out was a vintage drop-top filled with colorful daisies, roses, peonies and more.
Starting June 13, Fenty Hair products will be available on Fenty Beauty’s website — which will include “The Gelly Type” Strong Hold Gel, “The Controlling Type” Hair Thickening Edge Control Gel, “The Homecurl” Curl Defining Cream, “The Rich One” Moisture Repair Shampoo and Conditioner, “The Richer One” Moisture Repair Deep Conditioner, “The Comeback Kid” Instant Damage Repair Treatment Bond Builder, and “The Protective Type” 5-in-1 Heat Protectant Styler.
As far as ingredients, Fenty Hair’s products consist of Replenicore-5 which is made up of Amino acids, green tea extract, Barbados gooseberry, and upcycled jackfruit extract.
Earlier this month, the 36-year-old took to her newest venture’s official Instagram account, where she announced: “A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.”
Reflecting on her own haircare journey, she added, “You know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural — so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”