The Kendrick Lamar Victory lap continues as the Compton rapper released the music video for “Not Like Us,” his now-legendary Drake diss track, on Thursday. The video is seen as the capstone of Lamar’s definitive victory over Drake in the beef that dominated pop culture for much of this year.
The video features several references to Drake and his OVO label. It shows Lamar celebrating with West Coast hip-hop figures and contains numerous subtle and not-so-subtle references to the feud. Among these are a Toronto Blue Jays cap—symbolic of Drake’s Toronto roots—and an owl, the bird associated with Drake’s OVO label. Lamar is also seen doing push-ups, a nod to Drake’s track “Push-Ups.” Additionally, the video features Lamar’s partner, Whitney Alford, and their two children dancing together, a direct shot at Drake’s song “Family Matters,” where he alleged that Lamar wasn’t the father of one of his children.
The conflict between Drake and Kendrick Lamar took the world by storm in May, with each musician releasing multiple diss tracks against the other. Many feel Lamar won the feud, with “Not Like Us” statistically being the most popular song, reaching number one on the Billboard Hot 100.
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