Eminem is ramping up the intensity in his Death of Slim Shady era with a new music video for “Tobey.” The song features two Michigan rappers, Big Sean, and Babytron, and is shameless in its execution. The Cole Bennett-directed visual include the usage of digitally altered and duplicated versions of the three emcees with rapid-fire-paced scenes that switch from hotels to clubs, warehouses, rooftops, and more.

Babytron spits first, followed by Big Sean, and then Em ends, to which the location changes to the house from the rapper’s cover of The Marshall Mathers LP. And, as the name of his upcoming album suggests, his verse ends in the death of Slim Shady. Or was it Eminem? Regardless, Sean and Tron hold their own on the Michigan posse cut, but Em still finds a way to shine just as bright.

The icon’s verse addresses several moments that have involved his name over the past two years, including Billboard’s controversial 50 Greatest Rappers of All Time list. Eminem was listed at No. 5 on the list, falling behind 2Pac, Nas, Kendrick Lamar, and JAY-Z.

When the list was first released in 2023, Melle Mel criticized Kendrick and Em’s placements, questioning their place in the greatest of all-time discussions. He argued that K. Dot’s music doesn’t incorporate characteristics of contemporary Hip-Hop.

Meanwhile, the legendary act asserted that Em is only included on the list because he’s a white rapper. And Em finally addressed him directly, rapping, “Ain’t feelin’ your top five favorite rappers/ So I know they ’bout to be pissed at me/ But this, to me, is a mystery/ How rappers I’ve already ripped could be/ Higher up on a list than me/ Yet, here I sit on your list though at five, which still is fine,” he raps. “But just know inside, to me, that sh*t’s hilarious, so when I/ Get dissed though and by a pioneer/ Who was one of the reasons why I am here/ They tell me I should just let that sh*t go and slide/ ‘Melle Mel shouldn’t get no reply’/ ‘That man is a legend,’ bi**h, so am I.”

The Death of Slim Shady is set to be released on Friday (July 12). Em’s 12th LP is the follow-up to 2020’s album, Music to Be Murdered By, and is detailed as being Slim Shady’s last album.